Im a certified health coach using whole food nutrituion as my product. Juice Plus offers 32 different fruits and vegtables in your body everyday,plus the smoothies and food bars which are meal substitutes that are packed with proteins and healthful enzymes. Juice Plus comes from a 44 year old company with the Juice Plus product offers in their 24th year. It is the most scientifically studied nutritional product on the planet we have 35 double blind pier reviewed placebo controlled studies published in medical journals throughout the world. There is no worry about ecoli since you can grow a tower garden in which you can raise your own fruits and vegtables in your own house year round.